Ubuntu to welcome the world as Cricket World Cup 2027 takes shape

The African philosophy of Ubuntu – “I am, because we are” – will be at the heart of the ICC Men’s Cricket World Cup 2027, setting the tone for a tournament that promises to be about far more than cricket. Rooted in the values of unity, compassion and community, Ubuntu reflects the spirit with which South Africa, Zimbabwe and Namibia will welcome the world when they co-host the tournament in October and November 2027.

That spirit was celebrated at a colourful launch event in Johannesburg, where the ICC unveiled the tournament’s “Make the Circle Bigger” brand and announced the 12 host venues. Returning to Africa for the first time in 24 years, the ICC Men’s Cricket World Cup will be played across eight venues in South Africa, three in Zimbabwe and one in Namibia, bringing the world’s top teams and thousands of fans to the region.

Inspired by the traditional African woven bowl, the tournament’s visual identity symbolises inclusivity, hospitality and unity. The message behind “Make the Circle Bigger” is an invitation for people from around the world to become part of the celebration; not only through world-class cricket, but also by experiencing the cultures, landscapes and warm hospitality that make Southern Africa unique.

Held under the theme “Three Nations, One Heartbeat”, the launch brought together cricket administrators, current players and legends from all three host nations, underscoring the strong partnership behind the tournament. Beyond the action on the field, the event aims to inspire new generations of players and leave a lasting legacy for cricket across the region.

The ICC Men’s Cricket World Cup 2027 will feature 57 matches in a new three-stage competition format designed to create more competitive contests and an even better experience for fans. As preparations gather pace, the tournament is shaping up to be a memorable celebration of sport, culture and African unity on the world stage.