
Jean-Claude Tjitamunisa on reimagining the ekori
Discover how Namibian designer Jean-Claude Tjitamunisa reimagined the traditional Ovaherero ekori, earning continental recognition for his award-winning jewellery collection.
Across Namibia’s vast and beautiful landscape, thousands of children begin their day with a journey to school. For many, that journey is made barefoot, across harsh terrain and long distances. It is a reality that often goes unnoticed, yet it is one that affects health, confidence, dignity and educational outcomes.
It was this simple but powerful observation that inspired the creation of Project Never Walk Alone (PNWA), a national humanitarian initiative committed to ensuring that no child is denied the opportunity to learn, grow and thrive because of poverty.
More than just a shoe distribution programme, PNWA has become a movement dedicated to restoring dignity, inspiring hope and reminding vulnerable children that they matter.
“Project Never Walk Alone was born from a simple but powerful observation: thousands of children across Namibia walk long distances to school barefoot,” explains the organisation. “We wanted to restore dignity, provide practical support and remind every child that they are not forgotten.” At the heart of the initiative is the distribution of durable leather shoes (vellies), manufactured locally to withstand Namibia’s diverse climate and terrain. While the shoes offer practical protection against injuries and harsh conditions, their impact extends far beyond physical comfort.
“Shoes represent much more than protection for the feet,” the organisation notes. “They represent dignity, confidence, inclusion and opportunity.”
The emotional significance of the project is reflected in the countless stories collected during PNWA’s outreaches across the country. One particular encounter left a lasting impression on the team. After receiving a pair of shoes, a young learner who had attended school barefoot for years simply said, “Now I feel like everyone else.”
That remark became a powerful reminder that the project is not merely about footwear. It is about belonging, selfworth and restoring confidence in children who often face significant challenges.
After receiving a pair of shoes, a young learner who had attended school barefoot for years simply said, “Now I feel like everyone else.”
Throughout its outreach programmes, PNWA has encountered numerous communities grappling with poverty, unemployment, limited access to resources and long travel distances to schools. Yet, amid these challenges, the organisation has also witnessed remarkable resilience from children and families determined to create better futures.
Recognising that lasting change requires a holistic approach, the project goes beyond shoe distribution. Through partnerships, advocacy, mentorship opportunities and community engagement, PNWA seeks to address broader issues affecting child welfare and educational access.
A key aspect of the initiative’s sustainability strategy is its partnership with Namibian manufacturer Shilongo Leather. By sourcing footwear locally, PNWA contributes to economic development, job creation and the growth of local industries. “Supporting local manufacturers allows us to create impact on multiple levels,” the organisation explains. “We help children while strengthening Namibian businesses and communities.” The journey has not been without challenges. Namibia’s vast geography presents logistical obstacles, from reaching remote communities to transportation costs. Resource limitations and increasing demand continue to test the organisation’s capacity. However, PNWA remains committed to its vision of ensuring that no child has to walk barefoot to school because of poverty.
The project’s success has been made possible through the support of volunteers, sponsors, schools, community leaders and partners who share a belief in collective responsibility. Looking ahead, PNWA aims to expand its reach, strengthen partnerships and develop sustainable programmes that continue to uplift vulnerable children for generations to come. Its message to Namibia is simple but profound: every child deserves dignity, opportunity and hope. By investing in children today, the nation invests in a stronger future tomorrow.
Because sometimes the first step towards a brighter future begins with a single pair of shoes and the knowledge that you never have to walk alone.

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