
Count Me In: San inventiveness at its best
Discover how Ju/’hoan translators in Namibia developed an innovative counting system while preserving language, culture, and oral storytelling through Bible translation.
By David Penda
Thinderevu Heritage Tours and Safaris is an emerging Namibian-owned destination management company focused on creating tourism-led livelihoods in rural and underrepresented regions, particularly in north central Namibia. Rooted in the symbolism of “Thinderevu” – a place associated with resilience, survival and movement – the company reimagines a past where Namibians once left home in search of opportunity, into a future where opportunity is created at home.
At the heart of this vision lies Ongula Village Homestead Lodge.
Established in 2012, Ongula was the first lodge in Namibia’s north central region to introduce the concept of “tourism beyond dunes and wildlife.” Built within a living Owambo village, it offers guests an authentic cultural experience while laying the foundation for something far greater; a rural transformation model where tourism, skills development, and community upliftment are intrinsically linked.
Over time, Ongula evolved into more than a lodge. Through initiatives like the Ongula Academy and rural skills programmes, it began addressing a critical gap : providing training and opportunity for out-of-school youth, young mothers, and vulnerable groups with limited access to employment pathways. However, its remote location meant limited guest flow, and therefore limited real-world exposure for trainees.
This is where Thinderevu was born.
As an in-house tour operator and destination management platform, Thinderevu exists to drive demand into Ongula and similar off-the-beatentrack destinations. By connecting established routes like Etosha to northern Namibia’s cultural landscapes, Thinderevu transforms tourism into a direct enabler of training, employment, and rural enterprise.
Its experiences are designed to be both immersive and impactful. Guests can explore cross-border routes linking Etosha, Okongo, Kavango and Botswana, enjoy agro-gastronomy experiences such as local gin, cheese and honey tastings, or participate in voluntourism initiatives tied to conservation and community upliftment. Cultural day tours, heritage journeys, and small-scale MICE and CSR packages further extend its offering.
Yet beyond the itineraries lies a deeper purpose.
The name Thinderevu draws from Omuramba wa Thinderevu in Bwabwata National Park – a place tied to stories of endurance. One such story tells of Josef, a young man who, in the 1950s, journeyed south in search of work. When his companion collapsed from thirst, Josef found water and returned to save him. Together, they continued on. That spirit of perseverance defines the Thinderevu philosophy.
Today, the journey has changed direction.
Through Ongula as its anchor and Thinderevu as its engine, this model ensures that every guest stay, every tour, and every partnership contributes to tangible impact – creating jobs, supporting local suppliers, preserving culture, and strengthening Namibia’s tourism economy from the ground up.
Thinderevu Heritage Tours and Safaris is not simply about travel. It is about connection, between people, place, and possibility.

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