
Cameras put bread on the table
Namibian youths are turning photography into a source of income, proving that creativity and determination can build sustainable livelihoods. This inspiring story follows young entrepreneurs
By Madeleen Duvenhage
When you step into African Chic, the spacious high ceiling and open layout immediately draw you in, enveloping the unsuspecting shopper in a dreamy embrace. This is a place where you can slow down, browse at your own pace and uncover a treasure trove of unique, handcrafted African arts and crafts.
African Chic is an offshoot of its successful sister store, The !Ikhoba Project, located at the Namibia Craft Centre. While !Ikhoba focuses mainly on locally made items, African Chic offers a broader and more diverse collection, with the majority of products sourced from Namibia, South Africa, Kenya, Zambia and Zimbabwe.
The store opened its doors in July and is nestled among beautifully restored buildings in Grüner Kranz, Southern Industrial. Shop owner Mildred von Frankenberg-Lüttwitz envisions a seamless shopping experience for everyone, not only tourists and local curio lovers but also lodges and tour operators. “I want lodges to come and grab what they need to restock their establishments,” she explains.
African Chic is the ideal “one-stop shop” for lodge owners: an elegant wholesaler abundantly supplied with anything from woven placemats, stylish tote bags and purses to beaded ornaments, plush stuffed animals, skincare products, spices and even a collection of 100% cotton attire.
Adding to the appeal is Leo’s Garden Restaurant, a tranquil courtyard eatery conveniently adjacent to the store. And for those in the tourism industry, African Chic offers a directto-trade model, with tour operators eligible for generous discounts of up to 40%.
Whether you are a local, a traveller or a lodge owner, step inside and discover something special.
Photography: Suné van Wyk

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