Local Artisans Turn Heritage into Market-ready Craftwork

According to Symonds, some methods of production involve reviving or adapting traditional techniques through the integration of cultural narratives, which also tells a story about the generations gone before.

“The raw materials used in creating the product may be harvested from local resources and be of particular value to that society. A short story tag or label attached to the product with a photo of the crafter, explaining its origin, or how it was made and who benefits from the sale develops empathy with the buyer,” she adds.

The EU-funded workshops are designed using a training-oftrainers approach, allowing participants to transmit and pass on the skills they acquired to others in their own community, creating a multiplier effect beyond the initial group.

“My general impression of the workshop was positive. I enjoyed the new skills that I’ve learned and gained, and I also got new ideas on how I can incorporate them into the products that I already produce,” says Jason M.S. Hangara, a participant at the workshop. Another participant, Lydia Muyambango, says she really enjoyed the training and adds, “May we continue with this training as it is impactful. When I return to Katima I will work very hard, because they don’t sell products like necklaces, earrings and bangles there. Thank you very much.”